Comcast Attempts To Wash Away Sins, Changes Name To XFinity.
Does the name “Altria” make you think of:
Lying To Congress, or
That’s why they aren’t called Philip Morris anymore.
Mega corporations don’t flush decades of name recognition when their customers like them. ValuJet had a crash so bad that they had to become AirTran just to survive.
A corporate name change is like a get-out-of-anything card. No matter how terrible you treated your customers, your countrymen, or your planet – a name change makes everyone forget it all. It’s as if you never did it in the first place.
Who, him? He’s not me. I’m not him. I’m NewCorp!
Now Comcast is changing their name. I’m sure it has nothing to do with their stance on traffic shaping, bandwidth capping, throttling, and net neutrality. I’m sure it also has nothing to do with their reputation for high bills, expensive bundles, high-pressure customer retention, poor service, poor customer service, and closed-network ways. I’m sure, as John Gruber suggests, they’re doing it just for kicks.