Streaming Superbowl XLIII

It seemed to me the Bittorrents for the last few Superbowls were mildy popular, but that’s just my observation. I have no stats to back that up. Superbowl broadcast ratings are down. They’ve been down for years. That’s well known.

What isn’t known is how the NFL plans to bring it’s product into the 21st century.

The NFL’s bread and butter has always been the play-by-play broadcast of their games. Other football leagues focused on ticket sales and merchandising or on community spirit. The NFL made their money hopping from network to network to show their precious games and sold the Big Game to the highest bidder. Big Brother even had to step in and make the NFL play fair and give everybody a turn, if I remember correctly.

Has there been ANY sort of an announcement of the NFL’s plans to accommodate the post-television generation? The Official Superbowl Page has a countdown clock and tons of hype… but nothing about how to watch the actual game.

Politics wised up. After a terrible online showing during the election gave bootleg streams of CNN great ratings, we were buried in options for streaming live video of the Inauguration. Will this be the moment that Sports learns the hard way?

There’s a ton of money on the table for the advertiser in the browser window of the re-streaming service that will be hosting the bootleg stream. Will it be uStream.TV this time, again, or will everybody be watching a freed Sling Stream?

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