MacWorld 2009: Free AppleTV 3.0 Update?
AppleTV could stand some improvement.
The AppleTV is deceptively powerful, and Apple could make it much more useful without having to resort to adding a TV Tuner, DVR Features. or a BluRay drive. In fact, they can do it with a Take 3 Software Update.
Free? How Can It Be Free?
Apple accounts for the AppleTV using the same subscription accounting method that they use for the iPhone.
This allows Apple to roll out major revisions free of charge without going afoul of the Sarbanes-Oxley Act for two whole years after purchase*.
The first AppleTVs rolled out at the end of the first week of March 2007, putting MacWorld 2009 well within the 2-year window.
One More Thing
An update to this little hobby of Steve’s isn’t big enough news to get stage time. I’m sure it will be reported on the rumor sites along with bumps to the Mac Pro and the XServe, while the keynote will be spent talking about iPhone and App Store sales, iLife/iWork ’09, or a new Mac mini with a mini-DisplayPort and an extra USB 2.0 in place of DVI and firewire.
We’re due for another bi-annual jaw-dropper “one more thing”, but unless it’s a teleporter or a time machine, it’s hard to imagine that the rumor mill doesn’t know already.
How many rabbits can one man pull out of a hat in one career, anyway? If it’s a tablet, a cube, a game console, a VR helmet, a video phone, a WiMAX/whitespace VoIP phone, a car, or an airplane the rumor mill already has processed the patents and mocked up advertisements.
I’m keeping my expectations low: AppleTV 3.0 (with one of these two features) and a new Mac mini.
* The Sarbanes-Oxley Act does not say “two-years” specifically, it just works out to two years in Apple’s case because of the accounting method. SBA does not apply to minor revisions and/or bug-fixes nor to companies based outside of the USA (although some countries do have equivalent laws in place).