Social TV is the future.
Filed under: IPTV, Internet Television, Television | Tags: Social Television |
Sarah Reedy lets us know that TV is getting social:
When this season’s Bachelor used national television to dump his bride-to-be for the runner-up, nearly every Bachelor-loving female reflected her disdain in a Facebook or Twitter status update.
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According to Tracy Swedlow, CEO and analyst with Interactive TV Today, which is hosting a conference next week on the future of TV, social networking should be priority No. 1 for IPTV providers. She said that telcos should start with basics such as enabling live IM chats during popular TV shows — think American Idol, Lost, 24 or any number of prime-time programs — and eventually get deeper into social communication, including video conferencing. And, they should be doing this ASAP.
The article is quite a read, but the money quote is this:
“If you don’t see social TV as one of your highest priority, you are going to get left behind,” Swedlow said. “The Internet is nothing but about communication.”
