Hulu to reveal The Big Secret on Super Bowl Sunday.

In a press release, Hulu writes “During Super Bowl XLIII this Sunday, look for the launch of Hulu’s ad campaign. Finally, we’ll reveal the secret behind Hulu.”

Caroline McCarthy said it best.

Ooh! Secrets! I love secrets! Clearly we will learn one of three things this Sunday:
1. Hulu is the Matrix.
2. Hulu is Luke Skywalker’s father.
3. Hulu is people.

Hulu (via Cnet)